World_of_Haiyaa 2024-07-08 2024-07-08 13 Comments
前情回顾 在上一篇文章（酒店世界的点数游戏（上）：点数从何而来？）里，我们介绍了酒店常旅客的经济运作模式。由于现如今绝大部分连锁酒店都是Franchise而非集团自有，酒店需要向集团交纳大量的特许经营费、渠道费等各类费用，换来的是集团提供的忠诚顾客群体、成熟的Distribution Channel、和各类技术及人员支持。而常旅客项目基本都是一个单独的资金池，按照会员在店消费的百分比交纳入这个资金…
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World_of_Haiyaa 2024-06-27 2024-06-27 5 Comments
当我们在说Marriott/Hilton/Hyatt/IHG etc. 的时候，我们在说什么？ 要想弄明白当今的酒店常旅客计划，首先要认清的一件事实就是：当今国际主流大集团，几乎都不拥有自己的大多数酒店。也就是说，酒店的业主另有其人。如果再细分，大致有如下三种模式： Franchise。主流集团的大多数酒店都是这种模式，这种模式下，集团只出一个Brand/Flag, 酒店业主和酒店管理都另有其司。…
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