萬豪宣布和 Sonder 結束合作關係,後者已宣布破產

萬豪終止與 Sonder 合作

萬豪在昨天(2025年11月9日)突然宣布終止與 Sonder 的合作關係,Sonder 旗下酒店已全數下架萬豪平台。

兩者合作關係始於2024年10月30日,通過合約 Sonder 網絡內的酒店和公寓可以通過 Marriott Bonvoy 平台搜索和預定(包含積分兌換),萬豪會員入住也可以積累積分和房晚。然而昨天這份合約已被終止,而且萬豪動作特別迅速,目前在官網上已經無法搜到 Sonder 的酒店了,品牌列表也已經移除了 Sonder by Marriott Bonvoy。

Marriott International, Inc. (NASDAQ: MAR) today announced that its licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND, 「Sonder」) is no longer in effect due to Sonder』s default. As a result, Sonder is no longer affiliated with Marriott Bonvoy, and Sonder properties are not available for new bookings on Marriott』s channels.

Marriott』s immediate priority is supporting guests currently staying at Sonder properties and those with upcoming reservations. Marriott will be contacting guests who booked directly through Marriott channels, including marriott.com, the Marriott Bonvoy App and Marriott』s worldwide reservation centers, to address their reservation and booking needs. Guests who booked through a third-party online travel agency should contact those organizations. Marriott remains committed to minimizing disruption to guests』 travel plans.

Guests with questions about current or future reservations at a Sonder property booked through Marriott channels can contact Marriott customer service here.

根據以上萬豪新聞稿內容,合約終止是因為 Sonder 方面違約。Sonder 近些年一直財務狀況堪憂,萬豪應該是覺得 Sonder 已經完全無法再有效運營了因此選擇終止合約。

Sonder 宣布破產

今日(2025年11月10日),Sonder 宣布旗下業務也終止運營,計劃啟動第七章破產清算程序。

Sonder 在與萬豪開啟合作前已虧損多年,本期望與萬豪的合作能利用後者強大的平台吸引更多住客,但合作未能以預想方式進展。對比兩邊的新聞稿,Sonder 提到自身財務方面有很多挑戰,其中也包含與萬豪系統之間的對接。額外的技術問題產生了大量的意外支出,但預定收入反而大幅下降。

「We are devastated to reach a point where a liquidation is the only viable path forward,」 said Janice Sears, Interim Chief Executive Officer of Sonder. 「Unfortunately, our integration with Marriott International was substantially delayed due to unexpected challenges in aligning our technology frameworks, resulting in significant, unanticipated integration costs, as well as a sharp decline in revenue arising from Sonder』s participation in Marriott』s Bonvoy reservation system. These issues persisted and contributed to a substantial and material loss in working capital. We explored all viable alternatives to avoid this outcome, but we are left with no choice other than to proceed with an immediate wind-down of our operations and liquidation of our assets.」

公司未能找到注入足夠流動資金的途徑。最終不得不宣布破產,並且停止業務運營。

已有預定如何處理

因為 Sonder 已經停止運營,未入住預定只能被取消。如果你是從萬豪途徑預定的 Sonder 住宿,萬豪接下來會主動聯繫處理相關預定問題,但是目前應該是一片混亂,如果是將來比較遠的預定可能就會直接無損取消了。

同時我們看到了不少住一半被趕出來的案例,尤其是美國的住客,Sonder 美國區域已經是完全停止運營了。希望他們都找到了替代方案。如果你的預定已經付款,保留預定和支付證據,之後至少把未入住部分的錢要回來吧。如果你在其他地區的 Sonder 酒店且還未關門的,建議立馬尋找替代住宿方案。


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