万豪宣布和 Sonder 结束合作关系,后者已宣布破产

万豪终止与 Sonder 合作

万豪在昨天(2025年11月9日)突然宣布终止与 Sonder 的合作关系,Sonder 旗下酒店已全数下架万豪平台。

两者合作关系始于2024年10月30日,通过合约 Sonder 网络内的酒店和公寓可以通过 Marriott Bonvoy 平台搜索和预定(包含积分兑换),万豪会员入住也可以积累积分和房晚。然而昨天这份合约已被终止,而且万豪动作特别迅速,目前在官网上已经无法搜到 Sonder 的酒店了,品牌列表也已经移除了 Sonder by Marriott Bonvoy。

Marriott International, Inc. (NASDAQ: MAR) today announced that its licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND, “Sonder”) is no longer in effect due to Sonder’s default. As a result, Sonder is no longer affiliated with Marriott Bonvoy, and Sonder properties are not available for new bookings on Marriott’s channels.

Marriott’s immediate priority is supporting guests currently staying at Sonder properties and those with upcoming reservations. Marriott will be contacting guests who booked directly through Marriott channels, including marriott.com, the Marriott Bonvoy App and Marriott’s worldwide reservation centers, to address their reservation and booking needs. Guests who booked through a third-party online travel agency should contact those organizations. Marriott remains committed to minimizing disruption to guests’ travel plans.

Guests with questions about current or future reservations at a Sonder property booked through Marriott channels can contact Marriott customer service here.

根据以上万豪新闻稿内容,合约终止是因为 Sonder 方面违约。Sonder 近些年一直财务状况堪忧,万豪应该是觉得 Sonder 已经完全无法再有效运营了因此选择终止合约。

Sonder 宣布破产

今日(2025年11月10日),Sonder 宣布旗下业务也终止运营,计划启动第七章破产清算程序。

Sonder 在与万豪开启合作前已亏损多年,本期望与万豪的合作能利用后者强大的平台吸引更多住客,但合作未能以预想方式进展。对比两边的新闻稿,Sonder 提到自身财务方面有很多挑战,其中也包含与万豪系统之间的对接。额外的技术问题产生了大量的意外支出,但预定收入反而大幅下降。

“We are devastated to reach a point where a liquidation is the only viable path forward,” said Janice Sears, Interim Chief Executive Officer of Sonder. “Unfortunately, our integration with Marriott International was substantially delayed due to unexpected challenges in aligning our technology frameworks, resulting in significant, unanticipated integration costs, as well as a sharp decline in revenue arising from Sonder’s participation in Marriott’s Bonvoy reservation system. These issues persisted and contributed to a substantial and material loss in working capital. We explored all viable alternatives to avoid this outcome, but we are left with no choice other than to proceed with an immediate wind-down of our operations and liquidation of our assets.”

公司未能找到注入足够流动资金的途径。最终不得不宣布破产,并且停止业务运营。

已有预定如何处理

因为 Sonder 已经停止运营,未入住预定只能被取消。如果你是从万豪途径预定的 Sonder 住宿,万豪接下来会主动联系处理相关预定问题,但是目前应该是一片混乱,如果是将来比较远的预定可能就会直接无损取消了。

同时我们看到了不少住一半被赶出来的案例,尤其是美国的住客,Sonder 美国区域已经是完全停止运营了。希望他们都找到了替代方案。如果你的预定已经付款,保留预定和支付证据,之后至少把未入住部分的钱要回来吧。如果你在其他地区的 Sonder 酒店且还未关门的,建议立马寻找替代住宿方案。


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