這幾天註冊過Bilt賬戶的人應該都收到了一封email，裏面有一些Bilt對2024年的回顧和對2025年的展望，同樣的內容也在這個網頁上。估計很多人會直接忽略掉這類郵件因為字太多了而且看着就像純廣告，所以我們這裡提煉一下比較有用的信息。
最重要的一條信息是，Bilt 官方終於明確說將要在2025年支持付房貸攢點！
Looking ahead to 2025:
We』ll announce the first phase of plans in the mortgage space, creating a whole new category of value for homeowners. Whether you』re making monthly payments or refinancing, you』ll soon be able to earn points on your mortgage payments.
當然，不確定他們說的這個 “first phase” 是什麼意思。我猜有可能是只有一部分銀行的房貸才支持？不論如何，Bilt 想要進軍 mortgage 攢點這個大家眾望所歸的領域的決心看起來是不用懷疑的。
另一條有趣的信息是，Bilt 說準備搞 “tiered offerings”。我其實不是很確定這個詞具體含義是什麼，因為Bilt會員已經有好幾個等級了。會不會是說Bilt準備搞好幾張不同的卡，除了0年費卡之外也搞一搞95年費卡或者$500+年費的卡？
With guidance from industry legends Ken Chenault (former American Express CEO and Bilt Chairman) and Phillip Riese (former President of American Express Consumer Card), we are building towards Bilt Card 2.0. This next evolution of our card program would focus on tiered offerings that better serve different member needs while delivering enhanced value through new benefits on housing spend and our neighborhood network. We expect the Bilt card to remain the preferred payment option for 15-25% of our members, as we continue to innovate and enhance the card experience.
還有一條是說Bilt準備在2025年拓展 “neighborhood benefits program”，說是要拓展到超市加油站等。我猜估計是類似於現在和Walgreens那樣的特殊合作。
In 2025, we’re dramatically expanding our Neighborhood Benefits program in three key ways:
- Adding More Essential Daily Categories: We’re working on bringing rewards and benefits to the places you visit most – including grocery stores, gas stations, and parking facilities across your neighborhood.
總之，Bilt看起來野心很大，期待接下來他們的動作吧！